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I recently came back from a vacation in the Sierras that left me more in need of a vacation than when I left. As one Twitter pal said, I needed a “vacation from my vacation” at that point. That got me thinking about how we use social media in a similar way. At first, just surfing around, then huff Read More

I choose a foodie name as you guess because I love sweet foods this is the main reason. At the same time I train to burn the calories involved in the process. Recently I’m shifting my blog gradually to be more a “blogging & social media” blog with a mix of food themes. My tech-side is appearing and Read More

Every Monday I will post a new Question of the Week. This is a great opportunity for you to bring your expertise to the table. This week's question - Women Entrepreneurs, why do you do what you do? What is your motivation to sacrifice willingly, invest completely and risk everything? Read More

What does it take for clients to continue to choose your product or service over your competitors? Many small business owners seem to think it boils down your client service philosophy. Even if your product or service is needed, there is no guarantee your client will return to use it again.

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Facebook is my Rolodex: how one savvy professional uses social media platforms to create, deepen and enrich her relationships with media contacts such as reporters, editors and industry analysts. Read More

These queries limit the job seeker's ability to exaggerate or lie -- while cluing you in to the person's character. Read More

ROI in Social Media cannot be measured using conventional methods. It can and will produce positive results for your business, in the form of increased customer interaction and approval. Just because you cannot measure it with numbers does not mean you do not need it. Read More

Since financial advisors work in a regulated industry, many shun social media out of fear of compliance issues. But some are learning how to navigate the regulatory issues and use social media to help their businesses thrive. Read More

I’ve been banging away at the “new” Google BLEND search engine results pages now for 6 days….and I’m pretty well amazed, eh!

What’s that you say? A change to the way Google reports it’s findings for your search terms? And what does that mean for us SEO practitioners and our client rosters?

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