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How do you convert your investment in social media into an economic return for your company? Put differently, now that you have a community of interested parties talking about your brand or product, how do you turn that into new revenue?
Many companies use rewards for customer referrals. Those same companies have often wondered whether these initiatives generate incremental sales, or simply pull ahead business they would have gotten anyway.
A new research study provides several important answers. Come get the top-lines from the abstract and an offer to receive the findings. You will be surprised at what you learn.
Come visit http://ideationz.wordpress.com for the latest in thought leadership. It's all about driving change, and, as always, it is always 100% ad free content.
Thanks a ton,
Rick S. Pulit Read More
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Broadband Glossary!
A cool explanation of Internet terminology.

It is quite good to have this guide because the intern service providers has more than a few hard to understand terms! broadband customers should make sure they know the terms involved Read More
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International Trade, Importing, Exporting are competitive fields. You have to keep up with your partners and competitors. Some resources mentioned in this post Read More
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They’re called Generation Y: people born between 1978 and 1994, and they’re rapidly climbing the business ladder. As more and more of them rise to entry level management positions, it’s increasingly important for upper management to understand how these young managers think in order to keep their interest in the organization Read More
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This matrix, courtesy Collaboration King, can help you strike the right balance of these two factors for your firm Read More
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The number one failure of most business owners today is *not* that they’re *not* thinking “big enough”. On the contrary, most failures occur because they’re not thinking *small* enough. Read More
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The value of any business software product can be measured a number of ways. The most important measurement a business owner can make is the return on investment (ROI). This article highlights the savings that can be obtained through a quick ROI analysis of a field ticketing software solution Read More
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Direct mail marketing is one of the most misunderstood marketing techniques available to small businesses. IT works Read More
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Author David Meerman Scott will be discussing specific marketing lessons that the Grateful Dead used to become the most iconic band in history. Check out the replay of this interview to learn the interesting backstory behind the book, and techniques that all writers can use to create interest in their launch Read More
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The coming career climate means you may need to change your focus. You need flexibility, broader focus and a degree of financial self-reliance in order to survive the coming years in the job market Read More
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