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A look at 5 predictions for the future of marketing, pr and advertising agencies including focusing on relationships, new media and more Read More

The final reminder: the BizSugar Article Contest ends July 15th, so get your best ORIGINAL articles submitted.

Details and prize info inside.

Please don't vote for this article, just read it if you are interested.. Read More

One of the biggest challenges for managers is holding people accountable for execution.

It takes courage and skill to have those tough and timely conversations when someone is not achieving the required standards. Avoiding the issue and hoping things will get better are signs you are not doing your job as a manager. Read More

Having your business featured in the local media can feel like getting lucky at the roulette table. The wheel spins round and round and you just pray that tiny ball lands on your number so your story is one of the chosen few to receive coverage that day.
It’s great because you’re basically getting free advertising, and the people absorbing that content are active viewers, listeners and readers.
So how do you get your local newspapers, TV and radio stations to take notice of your company? You’ve been sending out press releases when you launch a new product or have an event, you’ve been calling to follow up, but nothing seems to work.
Let’s take a look at some simple suggestions for getting your story in the local news Read More

While it may be a bit of an exaggeration to say that most new businesses don’t survive past the first two years, government data does show that seven out of 10 new employer firms last at least two years, with only half surviving for five years.

Here are some strategies and tactics to consider as you struggle and stride through the first few years of entrepreneurialism Read More

Building a successful brand requires using creative marketing and branding strategies to create strong brand equity. In today’s competitive market, a brand can only achieve success if it can connect with consumers and effectively communicate its unique qualities in a way in which they create a positive impression in the minds of consumers. However, products or service cannot generate brand equity on their own – this requires marketers to develop creative efforts that result in consumers bestowing on the product/service the desired brand image Read More

Those who know me well (and probably also those that only know me a little bit), know that I am an eternal optimist. Sadly, I find that by living a life as an optimist, I'm often misunderstood, maligned and simply found ignorant and annoying. I find this a bit of a sad reflection on a world that is becoming increasingly mistrusting and negatively focused. After all, if you don't LET a light shine, you can guarantee that it won't, and for me, that is no way to live Read More

Are you using LinkedIn to promote any events that you are putting on? Here is video to show you how to promote an event on LinkedIn. Also a tip on how to leverage your connections to attend Read More

Different website design styles affect the cost of your project. It is important to estimate cost of web design work to charge customers fair rates. Here you will learn to set web design prices Whether your website design project is very complex or just a simple site Read More