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He will win who knows when to fight and when not to fight. Sun Tzu’s first rule for victory in The Art of War. Although he was writing about war in the 6th century BC the advise is highly relevant to start-ups Read More

Facebook is one big giant platform where the typical user is connected with friends, family, acquaintances, and co-workers. Just like in real life, there are probably some people you are friends with on Facebook that you get annoyed with. Allow me to break down the different annoying Facebook users’ personalities for you. I am sure you know someone in each category and will be able to relate Read More

Isn’t it true that the greatest businesses that we love to buy from focuses on the customer experience? Take Zappos, for example, don’t you just love the service you get when you call their customer service department? How they will do almost anything to make sure you have a great experience buying from their company. Or, how about Starbucks? Right away you are drawn into the relaxing and comfortable environment of fireplaces, sofas and friendly knowledgeable staff. These two businesses have it down to a science. They understand the importance of building a business around customer experience Read More

I called it the frog/prince effect which is a metaphor for the blind spots we have about ourselves and our businesses. When you look in the mirror, what you se Read More

Most people would agree that expecting a friend of a few days, or even a few months, to be there for your every request is probably unrealistic. It just doesn’t work that way Read More

Today brings the first half of 2010 to a close, which means I've now been actively using social media for 6 full months. I thought this post might be a good opportunity to reflect on how I've been using social media.. Read More

A survey by Performance Research found that 41 percent of consumers believe businesses can boost their brand through cause marketing — the practice of connecting marketing to social responsibility. And a cause-related outreach effort doesn’t have to break the bank Read More

During SEO, an optimizer or a Web expert uses content or Web development techniques so that a site would rank high in search engine results on various search engines Read More

Remember "All I ever needed to know I learned in Kindergarten?" This article reminds us of we are perceived in life and business by our actions and words! Read More