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One of the new small business trends for 2010 is to re-engage local business owners. Many small business owners are making a shift in their marketing and networking strategies from the online community to the local community. This can... Read More

The U.S. Postal Service is again in the news debating whether to drop deliveries on Saturday in a cost-cutting measure. If approved it would bring the number of days of mail service down to five, meaning bad news for the direct marketing industry (and for the millions of dogs that playfully guard the house). As we continue to debate the health of direct mail is it too soon to wonder about email m Read More

So you've effectively waded through the prospecting and qualifying portions of the sales process, and you've got a hot one! How do you get them to "Yes"? Find out their NEADS! Read More

Gary Vee crushes it in this fantastic interview with David Garland...After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine... Read More

Do you have to pay big money to search engine optimization (SEO) consultants to get your site ranked in the search engines? NO!

Here are 5 of my favorite NO COST web site design tricks that can help your web site attract more customers for FREE.

Note – none of these free SEO techniques require spending any money with SEO consultants!

Visit http://www.ScottFox.com for the rest of this Read More

Several weeks ago, Chris Brogan wrote about using mind mapping to collect his thoughts and organize information for blog posts, speeches, etc. I did some research and found a product called MindMeister that has allowed me to create a graphical representation of the online marketing universe. Since there are so many communication tools/services/platforms available, I’ve decided to break it down Read More

The lifetime value of a customer is a commonly used marketing metric that is rarely used by health clinics. It calculates the value of the likely revenue from a Read More

Many salespeople live in fear of the "hard sell." They don't want to be the guy that hammers prospects into the sale, that manipulates them to achieve an order, that puts the salesperson's needs over the prospect's. But hard selling still works. It's just a question of if you want to go there or not. Read More

3 Ways to Communicate Better Online,learn three critical ways to communicate better online. If your freelance writer, or SEO writer, utilizes these techniques, your content will be effective.

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