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Greeting card marketing is a practical and effective way to strengthen your relationship with your customers. Sending them cards during special occasions is a great way of showing that you care and that you are not only after their money. Learn how to market your business with greeting cards by following these tips: Read More

David Garland does a great job of giving you the basics of why online video and why now. Online video is a key marketing tool for small businesses. If you've ever doubted the benefits, reading this may change your mind. Read More

If you don’t know how to negotiate the right way, you don’t know how to negotiate at all. Are you the person who always gets their way, no matter what? You are a horrible negotiator. Do you offer your best deal right off the bat, only to get cut down even further? You too, are a horrible negotiator. Read More

In this floundering economy, small business owners are fighting to keep their heads above water. There are solutions to keeping your business operations viable. Read More

As a business owner, you know your product, service, market and customers. But sometimes one of the most challenging aspects of operating a business. Read More

Small business accounting programs can simplify a difficult task that some business owners dread. Accounting is intimidating to some people, and the jargon used in relation to most accounting functions doesn't ease those fears. However, the right software program can boil down otherwise complex terms and concepts, so that Read More

Our picks for the top 12 small business (SMB) marketing blogs includes Small Business Mavericks, The Marketing Spot, and Small Business Search Marketing. If you own a small business, you confront a unique set of Internet marketing challenges. You may not have a large marketing budget, a substantial marketing staff, or expansive knowledge of the industry’s best practices. Luckily, there are blogs Read More

At any size, public relations is essential for a company's success. As a small company, PR can seem daunting and a luxury for larger companies who can afford it, are already experiencing some WOM (word-of-mouth) or buzz, and who are already making profits. While it may be easier to perform PR tasks with larger budgets to play with, public relations is something small businesses should definitely Read More

Even the simple task of choosing an off-the-shelf small business accounting package can backfire if you don't analyze the requirements correctly beforehand. Read More