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Wondering whether or not you should incorporate your business? Here are the three things you should consider. Read More

This title comes from Thomas Corbett’s book “Throughput Accounting.” Corbett quoted this from the godfather of Theory of Constraints (TOC), Dr. Eliyahu M. Goldratt. This is a bold statement but is true. Cost accountants and business managers are not stupid, so how can this be? This blog explores these questions and proposes a solution. Read More

Use these 10 tips for managing your PPC account . . . and get tip-top results in your PPC campaigns. Read More

Presentation at RISE lunch by Brad Hogenmiller on new web tools and how to maximize them including a wide range of tools for business owners, start ups and entrepreneurs. Read More

The FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

This week's featured white paper on hotel marketing and social media provides an e Read More

This blog is a guide to help entrepreneurs and small businesses produce better videos with some basic knowledge about choosing a location, setting up a shot, recording audio, and generally planning ahead before turning on the camera. Read More

Some 1.5 billion people worldwide now carry a mobile phone — more than the number who have landlines. No wonder integrated marketing professionals are so eager to call, text, and reach out to customers on the move. Read More

There’s a lot of buzz among marketers about the importance of search engine optimization copywriting. And no doubt, getting your Web site ranked highly in the major search engines is important. But your effort will be wasted if you don’t deliver a clear message that drives recipients to take action. Read More

This is the second post in a two part series on leadership traits needed for startups and small business. The more traits that an owner or team member has then the higher the chance of success in the company. Read More