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It does not take a lot to differentiate and better communicate with your leads and prospects. The pay off can be be dramatic. Read More

Toshiba recently launched this interesting campaign in the US, that pitts two small-towns against one another to see who can do more interesting things with laptops: Boring, Oregon and Normal, Illinois. Yes, these places really do exist Read More

Social media is becoming more and more relevant in the marketing industry.

Besides big brands like Dell, Whole Foods, Pringles and Zappos, many small businesses are pouring time and money into this new media.

However, the big brothers didn't just throw their money in without sophisticated matrices to measure their ROI. But how about us, the smal Read More

The author tells the story of a seller who wasn't bought by his best friend - the media buyer. Read More

Every franchise company needs to have a clear understanding of the type of person with the best chance of success in their franchise system. Although a blank statement such as 'veterans make great franchisees' is not correct 100% of the time, it holds a lot of truth. Check these five reasons why veterans make great franchisees. Read More

"We are in the twilight of a society based on data. As information and intelligence becomes the domain of computers, society will place more value on the one human ability that cannot be automated: emotion — will affect everything from our purchasing decisions to how we work with others. Companies will thrive on the basis of the stories and myths Read More

Virtualization is a great way to protect your company from natural disasters. Learn more about the benefits of a virtual environment here. Read More

Yet Another Fanpage (YAF)- 4 common mistakes that most make when promoting their facebook page and how to fix them. Read More

Business Pundit has this post originally reported by The Dayton Business Journal about an Ohio pizza chain with the great small business marketing idea of offering 1960's era prices to celebrate its 44th anniversary. The chain expected to sell 20,000 pizzas during the promotion which apparently lasted just one day, Aug. 10. I don't know how much Read More