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Franchising is all about relationships; and, like in any other human interaction conflicts may arise from time to time. The stronger the relationship, the better one can handle these times of disagreement. Here are 3 simple ways to strengthen relationships with your franchisees: Read More

Jerry Kalish explains which sorts of retirement plans are protected from business bankruptcies--essential reading on the subject. Read More

The comparison between freelancers and agencies is a discussion that has been conducted since the dawn of the industrial age. In just about every facet of business marketing and operations, businesses have always made the comparison between the two entities based on a variety of factors such as cost, creativity, and effectiveness. Now the discu Read More

Sometime the best tools can have undesired results in the untrained hand. Read More

This week we'll be looking into another interesting campaign undertaken by DDB Brazil for the Brazilian online bookstore, Editoras Online. This campaign cleverly integrates social media, crowd sourcing, mobile marketing, guerilla marketing, and online to position Editoras uniquely as an innovative and emotive brand. In this campaign QR codes are c Read More

Check out these photos w/c represents facts on why businesses should take social media in a serious consideration as part of their strategy. Read More

If you have dismissed social media sites as a passing fad, you may be hurting your business. Read More

"Increasingly, customers will connect with one another to make decisions. They will use their uncontrollable voice to do business on their terms, not yours. Brands need to heed that voice. Technology makes information, including customer dissatisfactions, available instantaneously. Technology has created a new stage for consumers to connect with Read More

Don't spend a cent of training unless you have a plan to sustain your investment. Read More