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The NJ Small Business Development Center (NJSBDC) at The College of NJ (TCNJ) will begin free one-to-one management counseling at the Middlesex County Administration Building in New Brunswick this month. Read More

Four years after Hurricane Katrina's devastation, New Orleans is experiencing a rebirth of entrepreneurship. Small-business owners who left are now coming back, driven by a sense of mission to help the struggling city and to take advantage of generous tax breaks. Young professionals have moved to the Big Easy to help with its recovery, ... Read More

This is the best list of legal tips for startups I've seen. It's written by an attorney with 25 years helping startups in Silicon Valley. Read More

3 days after our previous post on Whole Foods, its boycott group has grown from 23k to 28k fans. Meanwhile, two pro Whole Foods groups, “Support Whole Foods and Free Speech” and “I Support Mr. John Mackey and Whole Foods Inc” were set up; each with 3k fans. If you say numbers alone cannot dictate who wins, maybe the killer letter can Read More

You might have been aware of the term Marketing Funnel, with the “marketing funnel” model, your prospects gives you their email or physical address in exchange for getting something free. Over time, you move your prospects into your marketing funnel by introducing them gradually to purchasing your high-end products and service, by “funneling” pros Read More

CtW Investment Group has called for Whole Foods Board to start finding a suitable replacement for CEO John Mackey (confirmed with a published letter below). It is said that the damage caused by Mackey' WSJ Op-Ed made him a 'liability' to the company he co-founded. CtW Investment Group Executive Director Bill Patterson commented: Read More

How can you take your small business global? In my interview with international marketer Cindy King we discuss the tools, approaches and core concepts that can make your cross-cultural marketing strategy a success. Cindy King is a Cross-Cultural Marketer & International Sales Strategist based in France. She uses her dual background in sales & mar Read More

If you want to be influential with your prospects and maximize your sales results, spend your time and energy where it will have the most impact. Read More

Although education directory CourseAdvisor was receiving more than one million unique visitors a month, it still wanted to maximize the percentage of users that completed information requests and converted into qualified leads. In testing the TRUSTe Web Privacy Seal's impact on conversions when displayed, CourseAdvisor saw a 9% boost. Read More