Although education directory CourseAdvisor was receiving more than one million unique visitors a month, it still wanted to maximize the percentage of users that completed information requests and converted into qualified leads. In testing the TRUSTe Web Privacy Seal's impact on conversions when displayed, CourseAdvisor saw a 9% boost.
Boosting online conversions with the TRUSTe privacy services
Posted by
heatherwills under Success Stories
From http://bx.businessweek.com 5361 days ago
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