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For all the effort it seems many social media marketers go through, many of their messages just don't resonate with me. There are four areas I see where they are getting it all wrong. Read More

Great idea! Read More

One of the best ways to build links back to your website and drive targeted traffic is to be a guest blogger or article writer for another website in the same niche. But how do you get those gigs? Well, it's not hard. The first thing you need to do is find them. Read More

While on vacation last week in Kauai I sat beachside relaxed and entranced by the awesome power of the ocean. I was entertained watching wave after wave hit the beach, toppling kids and adults as they played in the water. As I sat there, I became curious about how waves are formed. So I turned on my iPhone and went to the Internet in search of Read More

Names matter — especially when it comes to your online business. High atop her balcony, the love-struck Juliet laments her lover's problematic surname, declaring, “A rose by any other name would smell as sweet.” While technically she's right, you wouldn't want to put Juliet in charge of your online branding efforts. Read More

The consumers of today want to be heard. Simply using one way mass media is not effective in today's digital society. Not only do consumers want to be heard, they want to have a meaningful relationship with brands and find fulfillment. They want a brand that actively listens to their needs and engages them in a two-way dialogue. In today's market Read More

With the good inevitably comes the bad. Sometimes I feel like a one-woman social-media-promoting band, telling friends, family and colleagues about the joys and benefits of using Twitter. I still feel that way — using Twitter has been beneficial for my business, and the only investment has been my time. Read More

Are management consultants mostly for the birds? Are you far better off trying to figure out your own management style, especially in small businesses? Some hard criticisms are leveled at management gurus by author Matthew Stewart in his new book The Management Myth: Management Consulting Past, Present and Largely Bogus. Check out the brief review Read More

Before you jump in and conduct an email marketing campaign, there are a few areas you need to consider to see if it is the right marketing tactic for your business. Read More