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While budgeting is one of the first steps in the Financial Planning process, it is one of the hardest as it is so personal. It is also continually changing as our lives evolve and something even we “financial professionals” often struggle with in our own personal lives. Read More

A big part of the reason for the amazing success of this campaign was not what they were marketing, but how they used social media to do it. In that, there are some lessons anyone trying to promote a product or service could use. Read More

So what should you consider before making the jump and firing your boss? In reality there are a number of questions that you will need to address before you will be in a position to swap your driving boots for slippers. Read More

With all the rain we get on the West Coast, summer is a time to get out in the sunshine, kick back, and enjoy the temperatures. Entrepreneurs will find themselves in one of two camps. Read More

A very effective approach to lead generation and nurturing is something called “drip marketing.” The idea behind the tactic is that you design a series of contacts, via email, postal mail, or phone, that are routinely dripped out to a prospect as a reaction, for example, to them signing up for an event. Read More

Coverage from top sources on Google's recent announcement of Google Chrome, their very own operating system to compete with Microsoft. Read More

Let's face it: gold is very pretty. It makes for great eye-candy when dangling from some starlet's neck, usually holding some other equally beautiful gem or precious stone. But what's it really worth? Read More

Helpful, detailed piece about how blogging works for pro bloggers. Offers guidance on how to position yourself, build credibility, and earn money. These are not stated quite as clearly as I'm summarizing here, but woven into this excellent article are details about how you should be transparent in your blogging or damage your credibility. Read More

It is easy to hide behind small differences, but it is more productive to make small changes to you sales approach. Read More