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The State of California's economic problems continue to mount as Fitch downgraded their rating on their bonds earlier this week, and one can't help but to think is this the fate of the US on a national level? Read More

Wouldn't YOU like to be interviewed on the radio or on podcasts? Being a guest on talk radio shows can make you look an expert and give a big boost to your credibility (and sales!). RadioGuestList.com is a free new strategy for finding podcasts and radio shows that want to book YOU as a guest. I started the site as part of the research for m Read More

Great E-Book about how to market your service business. Read More

BizBox explains how even elite fashion magazine Vogue is responding to the economic downturn. Read More

I'm all for taking full advantage of summer, and using it to engage in marketing in a different way. With everyone feeling more relaxed, it's the perfect time to switch into market research mode. Read More

Getting rich the quick and easy way is not a new lure of course. Twitter is just the newest way to spread the word. Read More

Customer loyalty is one of the most important areas in small business marketing that we strive to strengthen. It does not happen overnight and takes continued effort; however the benefits can greatly increase our business and marketing success. Read More

Engagement is the buzzword of choice when social media experts get together to pontificate. And while I agree that engagement, and ultimately action, is the payoff of social media, few social media experts talk about how it's really created. Engagement is not really created by being a nice, genuine, caring and attentive sort of chap on twitter. Read More

You don't need to look far to find big brands using social media. In doing so, they've exposed both good and bad strategies for implementing social media, teaching us all lessons that are applicable to multi-national corporations and one-man shops alike. Read More