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Are there patterns in the marketing mistakes small and midsize companies make? Longtime B2B marketer (and Hubspot customer) Rebekah Donaldson thinks so. She's noticed six "gotchas" when it comes to CEO-led decisions about marketing and lists them in a new ebook called Six Marketing Gotchas that CEOs Can Avoid. Read More

How to qualify prospects by measuring them to see if they would qualify as a prospect makes great business sense. Read More

One of my favorite types of content to create here at HubSpot is video. Inspired by a new "viral video" that I have been working on (to be launched next week!), here is a list of 10 video qualities that encourage others to share video content throughout blogs and social media sites. It's not a specific equation to creating viral content; it Read More

You're never too old to catch the wave of entrepreneurship or surf the seas of commerce. Am I too old to do this? This thought has crossed the minds of most us in our middle years who want to start our own businesses, perhaps keeping us in a career stasis. But look closer...this study from the Kaufman Foundation highlights the demographic for bus Read More

You might have made same mistake or not, this article will help you guided so we might not also push our potential customers away. Read More

Up until recently the American business mindset has approached "trade" largely a from the perspective of an importer: what can we make cheaply overseas and profit from the sale of in the U.S.? Nowadays, though, more and more small business people are figuring out that there's a vast untapped market for American products overseas. The weak dolla Read More

The old saying says, "Sell the sizzle, not the steak." But sizzle won't move steak out the door. What will is the Read More

Starting a bed and breakfast as a small business is just what it's cracked up to be: You can earn a living from the comfort of your own home while enjoying the freedom, creativity, and excitement of owning you own business. This in depth article is a great launching pad for people who want to start a business with a human connection. A Bed and Br Read More

A look at how to start a gym that differentiates itself by offering free membership. Read More