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Inspired by Matt McGee's Twitter list on The Local Search Industry I thought it would be great to start putting together a list of our own on the B2B Marketing & Lead Generation “Twitterati” (The word that I just came up with for the who is who on Twitter). Twitter has been a great source of communication, networking and also keeping up with the l Read More
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Social networks are as popular as ever -- but unfortunately the hits are not translating into ad revenue. Read More
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StartUp New Orleans, a peer-to-peer initiative designed to attract startups and entrepreneurs to New Orleans, has reached its goal of attracting five startups by the end of the year. Just six months old, StartUp reached its goal two months ahead of schedule. With five companies committed and many more interested, the effort has been successful i Read More
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The most important and all-powerful words that cause people to subscribe to your blog in large numbers are— the ones other people use when talking about you. Read More
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Now that you've completed the important task of figuring out who it is you want to reach with your blog, it's time to figure out how to stand apart from the competition and deliver unique value. What's the angle that will capture attention and attract regular readers who eventually become loyal customers or clients? Read More
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Last week Amber Nashlund wrote post about the hats a social media champion wears. Whether we're working inside a company or independently, anyone who offers new ways to do anything knows the challenge is not meant for the faint of heart. Knowing which of Amber's hats to wear and which skill to call on for each situation is part science and part ar Read More
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I do sometimes wish you could get rich quick from blogging, but the sad truth is that it can't be done. With enough time and patience you can build a successful blog, although it may take anywhere from 6 months to 2 years. The key is to keep at it: you need to keep posting even when the chips are down and you believe that you'll never make it. The Read More
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There's a recurring thread in the social media circles that goes something like this: “Seth Godin doesn't use Twitter. He doesn't get it.” And “Seth Godin doesn't allow comments. He's not in the conversation.” Okay, first, Seth explained why he doesn't have comments 2.5 years ago. He's probably explained why he doesn't use Twitter, and he told me Read More
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In fact, having this arrangement means that you can be more selective about the advertising you accept, or choose to forego it altogether. So here they are: Read More
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In the video below I walk through all the steps you need for setting up your own Facebook ad campaign. Read More
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