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Decreasing marketing budgets and increased consumer skepticism towards traditional advertising is driving many companies to new ways of attracting and engaging customers. At the same time, new communication channels such as social media represent the most significant change in marketer/advertiser communications with customers in the history of ma Read More
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Make sure the strategy that your web design and internet marketing firm presents to you covers the following 4 pieces of a successful internet marketing strategy: Read More
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In today's unpredictable marketing climate, many business owners are riding the waves of our recent economic tides by focusing their attention on the customer. Thoughtful customer feedback is one of the most valuable sources of information to consider for informed marketing decisions. However, eliciting informative customer feedback is sometimes Read More
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So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide? Here are four reasons. Read More
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The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics. But what is missing from these crowds are leaders. Like any social network that you may join you have those that join and just lurk, those that maybe make a comment or contr Read More
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The knee-jerk reaction for most companies when faced with the recession is to reduce their marketing efforts. However, decades of research show that those who maintain or increase their marketing will blow past their peers once the recession is over. If you accept this reality, you still may be faced with a shortage of spare cash to invest in mar Read More
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Successful social media marketing is entirely different from intentional or active marketing. Your customers know the difference. Do you? Read More
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More Marketing and sales during recession for success during upturn? Do you need to increase sales and marketing efforts a recession or should you wait until the storm is over. Read More
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The most important part of delivering your speech is believing in what you're saying, knowing what you're saying, and conveying it with emotion, dimensions, and energy. Please put your heart into it. Read More
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