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The idea is not new that small companies are more nimble and can move quicker than big companies in just about every operational area: bringing new products or services to market, recruiting and hiring, and of course, marketing. Read More

The "lead" refers to the most important point of an article or a piece of marketing copy. In most cases, it's the main idea that leads off the article, so it's the first thing the user sees. "Burying the lead" means that articles or copy aren't presenting the lead front and center. It's something that many new journalists do with a news st Read More

It turns out that crocodiles are exceptionally good at surviving unimaginable awfulness. So can a tough, formidable lizard teach you something about making it when things get really, really bad? Maybe. Read More

However, what we CAN control are the events that lead up to and follow that sudden spark. Creativity isn't just a moment. It's a process. And despite what you might think, the process isn't disorganized at all. In fact, it follows definite steps that you can apply to your everyday work to help free your mind and unleash your creative powers. Read More

We'd like to introduce ourselves to the group. We've recently joined bizsugar. Pricedyment is a design company specializing in graphic design and brand development. We post new entries on our blog once or twice a week. Watch for our entries on bizsugar and let us know what you think! Read More

The one trend we have been following consistently in business to buiness marketing technology is how it's moving towards being able to identify prospects for your business even before you have spoken to them. Right from lead data capturing, lead nurturing to lead qualification, technology has been evolving to help automate the demand generation pr Read More

Suppose everything you thought you knew about newsletters was DEAD WRONG? Here are 7 proven tips to create a marketing customer newsletter that is a profit-producing, client-retention, referral generating tool that really works. Read More

Yesterday, my friend Jim Lenahan from Gannett dragged me and John Stone into the Gannett headquarters in McLean, Virginia to talk to their superstars about a software project we want to do with them. From the moment we got there, however, I found myself awash in pointers that indicate that Gannett is still making strides to innovate, carrying on a Read More

Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area. But to tell you the truth, you can essentially get i Read More