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European Business Leaders find the changes in Social Media difficult to keep up with according to a report by CNBC - nearly half of European business leaders fear being out of step with the rapid pace of technology change. Read More

The same theory applies to social media marketing. Knowing what your intentions are before jumping in is a great way to make a first and lasting good impression! Read More

Not so long ago Facebook was a place for teens to chat. Who would have thought that, a few years later, a Chief of Naval Operations would report that it played an important and helpful role in the Navy's handling of the recent Japanese earthquake and tsunami. Read More

Most social media advice is based on "rainbows and unicorns". The only way to find out is to test, experiment, and use data to tell you what worked and what didn't. Read More

I recently finished Launch: How to Quickly Propel Your Business Beyond the Competition by Michael Stelzner. My verdict: Yes, go for it. Read More

IBM is moving itself and its clients well beyond social media into a new era of collaboration, insight sharing, and lead generation it calls social business. Read More

When it comes to creating a buzz about online and offline events and causes, a large percentage of people swear by Facebook — and even Google Plus. However, Twitter remains a major contender in the social media sphere. In fact, it is probably one of the most powerful promotional tools out there. Read More

Klout is the standard for measuring your social influence across the social networks based on your ability to drive action. What's your score? Read More

Twitter has been growing at a blistering pace and as it continues to thrive and become more integrated into our lives. Just recently Twitter achieved the 100 million active user mark and has a total of 200 million registered users. With all these users the opportunity for businesses is big but that Read More