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By definition social proof numbers are shortcuts. Brand logos and other symbols are shortcuts. It isn’t “good” or “bad” that we use shortcuts, in fact we use shortcuts all the time. So here’s a question for you…

How much social proof do you think your business needs in order to attract more lead Read More

What on earth is Triberr? How does it really work? Let me give you two broad brushstrokes and then color in with a few details that make a difference. Read on. Read More

Social media is not a numbers game, or at least it shouldn't be. You've got to ask yourself if or how you are contributing to the noise that appears in the social media time stream. Read More

Using Discussions within LinkedIn Groups can help you increase Facebook 'Likes' and increase Twitter followers, but are they the people you want following your business? Read More

Too many professionals see social media tools as this separate thing, as something that will make them magically win business and customers... Read More

It’s now coming up on a year (9 months to be exact) since Jill approached me to help - so I though I’d look back, look at the lessons learnt and give you some insight as to what a small business can achieve on Facebook, with the right approach. Read More

I just got back home from my mountain climbing road trip through the northwestern United States. It was awesome, but keeping my blog and business going wasn’t easy. Here are a handful of things that I learned that will help you manage your blog but still have a good time when you’re away from home. Read More

Social media is not the end-all, be-all of your business. It’s not the magic bullet that will allow you to take a struggling business to the height of success Read More

The lines between social media and search are getting more and more blurred every day to create a new, hybrid version of the two disciplines—social SEO. Both social media marketing and SEO are incredibly long-term if you want them done right, which may intimidate many site/business owners that are Read More