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Foursquare is a Geo-location phone application that allows users to “Check-in” wherever they are at using their mobile device. This allows the business to see who is coming and going, and it allows the user’s friends to see where they are. Which is in essence letting everyone know where their friends shop, getting your business an automated word-of-mouth Read More

With so many social marketing tools available, why should you consider yet another tool to learn and use? Because Foursquare is different from the other tools; it does some really neat things that the other tools don’t do. It gives you, the small business owner, management and promotional abilities the other tools don’t Read More

This final social media brainstorming session was for an established company that offers accounting and business software management packages in Ireland, UK and the Middle East: Intact Softwar Read More

While incorporating social media into marketing strategy is becoming standard practice, many organizations still struggle with how to make the most of opportunities created by social media platforms and tools. The objective should be for a user on your website to stay engaged with content, products, services or other key parts of the site Read More

Many overlook the power of comment love from blogs ( like this one! ) who provide do-follow rel tags on all of our post links and comment links. While comment spam is understood by most blog owners to be bad, many are starting blogs without any conception of why they should provide do-follow rel tags on comments (and posts). This brief article explains why you should do-follow in simple language Read More

Darren Rowse from ProBlogger challenged his readers to take the 7 Link Challenge - a blog post describing our own efforts in 7 predefined categories. It turned out to be a great exercise in reflection and had me thinking about my own blog in ways I hadn't before. Have you taken the 7 Link Challenge Read More

People ask me what my Twitter strategy is quite a bit. To my knowledge, I’ve never really divulged the details of what it is in writing, until now Read More

Have you been using foursquare tips to promote your message to customers and prospects? Small business owners are beginning to see foursquare tips as a marketing channel Read More

Networking can help you land a job if you it right. Use these tips to leverage social media such as Twitter, FaceBook, LinkedIn and more to find a job. Promote your own personal brand in the business world Read More