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How do you convert your investment in social media into an economic return for your company? Put differently, now that you have a community of interested parties talking about your brand or product, how do you turn that into new revenue?
Many companies use rewards for customer referrals. Those same companies have often wondered whether these initiatives generate incremental sales, or simply pull ahead business they would have gotten anyway.
A new research study provides several important answers. Come get the top-lines from the abstract and an offer to receive the findings. You will be surprised at what you learn.
Come visit http://ideationz.wordpress.com for the latest in thought leadership. It's all about driving change, and, as always, it is always 100% ad free content.
Thanks a ton,
Rick S. Pulit Read More
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The best way to increase the number of referrals you receive is to increase your worthiness of receiving them. Part of that has to do with your competence, i.e., how well do you know your stuff? All other things being equal, people prefer to work with experts, not amateurs Read More
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The idea? Simple adding a LinkedIn Tab to your Facebook profile. Here is a quick video how to do it Read More
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Some great tips here on how to increase your profile and reach utilizing Facebook, but the principals hold for all business relationship building across all networking opportunities Read More
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Stunt Vs. Vision

Avatar Posted by Marcana under Social Media
From http://marcana.com 5204 days ago
Stunts don’t cut it as a longterm strategy, not in social media, a format which encourages quick no-funding startups and low, low overhead. To compete in social media, you’ll just have to be yourself better than anyone else Read More
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Promoting your business through Facebook page could help a lot to spread the word about your business, some use Facebook pages, and others are using groups, which is one is better? and how Not to limit marketing efforts?! Business Pages vs Group Read More
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Used to be, a diligent small business owner with a great idea and plenty of gumption could grow a business through word of mouth alone. In many ways, that’s still true.

Yet today, much of the “word of mouth” conversations and recommendations, which can make or break a business, are happening online, not face to face Read More
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The Top 3 sources for referral traffic is Facebook, StumbleUpon and YouTube. As a business blogger, what should you do to benefit from them for your blog Read More
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I received a €50 voucher for adverts from Facebook today and while I generally grow my pages organically I decided to see give it a shot and see what happens. Follow how it goes.. Read More
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What should you avoid when you're blogging? Solid Cactus' Lauren Carey shares her take on the subject Read More
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