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Today, when people want more information, they immediately turn to the Internet to retrieve what they need; whether it is for projects, news, online shopping, or even just to do price comparisons.

Edelman Digital had been analysing the amount of online chatter over twelve months about major technology brands. Read More

Facebook may be the biggest social networking site ever today but can you imagine what they would have become without their 500 million users? It’ll probably be just another social networking site left in the dumps; nothing social about that isn’t it. Read More

Social networking is an extremely powerful marketing tool that companies should be taking advantage of, and they should be using their employees to do so.

Who better than your employees to assist with the social networking of the company? They are the experts and the voice of the company and industry. By allowing key employees to become involved with the social networking you are building brand awareness, managing your company’s image, expanding into new markets, creating potential business opportunities, inspiring and driving innovation, and increasing customer loyalty, among many more Read More

Google CEO Eric Schmidt fears that too much information is shared online, and predicts that people will one day change their name and reinvent themselves in order to escape their digital past. That point of view might be extreme, but it is true that social networking has forced us to more closely examine and redefine the concepts of privacy and identity Read More

Now that your organization has decided to partake in the social media conversation here are a few tips and precautions you should take. Read More

For any small business, understanding the marketing basics will enhance your online and offline efforts. You need to know what your 'secret sauce' is so that all your elements point towards this one, memorable key differentiator of yours Read More

Location based marketing has become very popular within the past year. Foursquare, Gowalla, and Brightkite, just to name a few, are well known applications that allow users to checkin to different places they visit and to explore their cities. Users have the option to leave comments at any venue they checkin to. Starting this week you can add Facebook to the bandwagon with their launch of Facebook Places Read More

Twitter can be a great way for you to promote your business, but should you follow everyone who follows you? Well no, but that doesn’t mean you should be a twitter snob and not follow anyone. There are lots of people on Twitter looking to consume the information you put out and vice versa, there are many people that can be a valuable resource for you. However, we need to determine who are really the legit people on twitter vs. the spammers or people that will add no value. Here are a few things that you can look at on twitter to decide if that person is worth a follow from you.
Question Of The Day:
How do you decide who to follow on Twitter Read More

A best preactice article teaching us how to make the best of LinkeIn groups.

LinkedIn Groups offers members the opportunity to set up forums for associations, industries, alumni or any centre of interest. Recent estimates suggest around 60 million current members. Read More