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In light of a recent controversial article that I did for an open blogging forum which attracted much response I was asked to pen an article in relation to creating engaging content. I do so in this article under a number of headings; Read; Excite; Share; Provoke; Educate; Controvert; Talk Back and one more heading .....Read Read More

A rumour is flying around that Google is going to try and compete with Facebook again in the war of social networks. With Facebook now having over 500 million users I guess it is inevitable that the big boys in Google would have some of their smartest workers trying to conjure up a way of competing ..... Read More

Here are the top 11 predictions for what social media will look like in 2012. Some of these items exist today in their early stages, but this list is about what I [Freddie Laker] believe will become the norm in 2012 Read More

On Tuesday afternoon two large companies threw their hats into the social gaming ring. Gamestop announced their plans to acquire Kongregate Inc., a social gaming forum for free-to-play gaming. Kongregate currently hosts 10 million monthly players. Just hours later Disney announced plans to purchase another social gaming platform, Playdom, for around $763 million Read More

A Review of an Article commissioned by an Irish Company into whether people actually look at Facebook advertisements. The University used state of the art eye tracking software and yielded some pretty interesting results ! Read More

We’ve all heard about the benefits of using social media to engage with customers and market your business. But just how is it done?

So many brands make the mistake of using social media for just pushing messages out there while ignoring the fundamental point of social media – being SOCIAL!

But just how do you get social? Learn more with these three tips from a successful small business who is using social media on a tactical level to engage with customers, market their business and grow foot-traffic. Meet "Fuego Mundo Read More

We can't all be doing it wrong...can we? Mark Brimm explores how certain gurus seem to think so, and why it IS possible to differentiate a bit more than the now-laughable "you're doing it wrong" attitude when consulting people on how to integrate social media into an overall communications strategy Read More

Here’s a newsflash — information posted online isn’t private.

Think of your personal accounts as your own personal brand, and treat them as such. You truly ARE what you tweet (and post to facebook, and youtube) Read More

If you are active in social media you know how difficult it can be to read all the communications you receive from individuals, groups, and/or companies on a daily basis from LinkedIn, Twitter, Facebook, etc. let alone respond. That is why it is so important to manage all of that communication effectively. To find out about a new tool that will do this and more for free, read the full article Read More