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An interview with the Threadless team to understand how they are so successful at using social media to build their brand. Provides tips for the readers to incorporate into their own social media marketing efforts. Read More

Social media is quickly becoming an integral part in the marketing mix for consumer brands. Marketers are using social media tools to monitor the conversations surrounding their brand, industry and competitors while also engaging in the community to build strong relationships. According to a recent report from Forrester Research, social media marketing spend is predicted to grow at an annual rate of 34%. Despite this, a recent study shows that most marketers are new to social media and others are still on the sidelines as they believe the landscape is still too risky and unproven. However, waiting too long to embrace social media may harm your marketing efforts in the future. Below are 3 reasons why every B2C marketer should use social media Read More

Social Media Guides…there are plenty of them on web, but there are few worth to be followed. When we buzz around the social web, we all want to and need to keep ourselves updated. Find Best Social Media Guide you can follow to stay up to date Read More

There is a constant struggle for online traffic and as such, many sites and blogs have implemented social sharing buttons on their sites to enable their visitors share relevant information found on the site with their friends on the social web. One of the most common buttons you will find is the “share on Facebook” button or “like” button Read More

Learn how to enhance your Facebook page engagement with Twitter Favorites, even doing it selectively (selective tweets) Read More

Ever wondered why Facebook is one of the most talked about topic amongst teenagers nowadays? Blame it on the girls, according to a study commissioned by UK’s National Family Week, which found that the social networking site has become one of the most important things in their lives. Read More

I asked Tamar Weinberg and Scott Monty, both social media experts to help me answer the big question: “Is social media for every business?" . Read the entire article to learn more about what they said and what I think Read More

This article provides 8 practical steps for promoting your webinar and building an audience. We have used these steps to promote our webinar and wanted to share what we've learned Read More

It’s lofty to consider social media as your only marketing aim. Your best bet is to consider an integrated marketing plan that consists of social media and other marketing tactics, because the act of just being nice to people online won’t bring you conversions Read More