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It is one of the biggest questions you will hear in any open forum on Social Media: Which department owns social media? It is a main topic that I will be covering at a panel discussion with the PRSA on June 8th in New York. But I wanted to outline my thoughts here and summarize some of the key sides of the debate.

While attending the SocialMediaPlus conference in Philadelphia on May 25th, I listened to the famous Frank Eliason from @ComcastCares. In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? Frank answered that he did not believe these areas would “converge”. Read More

The concept of Foursquare, for those uninitiated, is simple. You download the Foursquare app to your phone. Then, when you go anywhere, you 'check in' at that location via your phone Read More

There is so much rock and roll going on involving businesses running social media campaigns. However, there are not many social media rockstars. Their guitars vary. Some rock hard and some… not so hard. Some even have broken guitar strings. We don’t notice the size of their guitars though. What we notice is the kind of music they produce Read More

Social media marketing is evolving quickly and for your company to be successful you must understand the point of it. Much to the disappointment of company executives and sales representatives, social media marketing is about building a community, unlike traditional marketing where one of the main goals is to sell products and services. This most likely isn’t what you learned in school if you hold a marketing degree, but it’s a proven method Read More

Interview with Amber Mac author of Power Friending offering her insights on social media, friends, business, brand building and her story of being a personality entrepreneu Read More

In Internet Marketing for any kind of Business, it is always important to keep track of ROI, conversion rate of business websites. Learn how to maximize profit by planning a strong Internet marketing strategy Read More

Being a good friend in the world of social media is no different to being a friend anywhere else. The value found in friendships is a result of the consistency of several qualities demonstrated over time. [more]

Article covers to following in brief:
Being a good friend anywhere
Who you connect to
Speaking in posts and comments
Deciding on friend requests
Being a friend anyway
How to use this post for building friendship Read More

For the launch of SAP Crystal Solutions, SAP has created a new Facebook App that analyzes your friend network. The analysis is presented in an easy to read dashboard that helps answer the questions “How valuable are your Facebook friends?” and possibly more importantly “Is your network more valuable than your friend’s network? Read More

Social media is effectively leveling the playing field between large corporations and small business. However, with millions of people on the same field, sometimes things can go wrong. For example, some overly zealous opportunists use social media to advertise their products or services as if it was Craig’s List. Other, well meaning (but misguided) “social media watch dogs” and “social media vigilantes” lurk online waiting to catch and report “spammers”. So, how can you get it right Read More