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JC Hewitt engages in a discussion of the new kinds of challenges that corporations and startups face in an age of social media demanding transparency and contingency-planning like no other before age has before it Read More

Facebook Insights for your fan page offer many benefits, such as valuable analytics to page administrators, which seem to be overlooked or not properly utilized. Here is a quick overview on what Facebook Insights can offer you.

Facebook Insights can answer very basic (but valuable) questions such as:

Are you reaching your target demographic? Facebook Insights will highlight the age, gender, countries, cities, and language of your fans.
What are the demographics of the most active fans on the page?
Which posts are most popular and have generated the highest response rate?
Which posts have overlapped with an increase of the number of fans Read More

Want to build an active fan base on Facebook? Check out 7 ways you can draw attention and generate momentum Read More

Monday I shared information I'd found for the top 10 social networking sites for May, and I was surprised that LinkedIn wasn't listed as one of them. Then I remembered that until a few months ago I didn't even know it was possible to have group discussion on LinkedIn, and apparently many others are still unaware.

It looks like that might be about to change.. Read More

How many times do we go to events and simply hope for the best? Well, maybe this is a great opportunity to reinvent yourself, investing a few good minutes in something that will maximise your event experience. Check out this video.. Read More

Small Business Marketing Ideas Can Incorporate Social Media for Solutions Small businesses can use all the help they can get in their attempts to grow and thrive in a tough economy One of the simplest and most cost effective small business solutions would be to turn to social networking sites Read More

Take the opportunity and ask me a question by filling out the form in the right column (under the section "Recent Comments"), or by or by clicking the link to Formspring.me. For information on Formspring, listen to Amber MacArthur's and Sarah Lane's interview with Ade Olonoh, CEO and founder of Formspring.me.

Maybe you have a question on my new site, EGO Sole Trader, or want to know some similar curio stuff that I described in my post, SEVEN THINGS ABOUT ME. Read More

Whether you are just beginning to dip your toes into the “social media” waters or are a seasoned professional, there is something for everyone. These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few Read More

I was thinking the other day why I have enjoyed consulting with small business owners for so many years. Talk about reality shows. What is more real than talking to the person who created, owns and operates a business? Read More