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As you grow on Twitter, does it make a difference if your Twitter profile picture is just a brand name logo or has a picture of a real person for your company. This post discusses the debate on whether your customers and the community relate via social media channels to businesses on a stronger level with brands that have real faces instead of just a plain logo Read More

This weekend I came across data for the top social networking sites for last month, and I think it's pretty interesting Read More

On June 15th, MarketingProfs hosted a webcast, titled “8 Stages of Listening: How to Monitor, Analyze and Participate in Customer Conversations using Social Media”, featuring Jeremiah Owyang from the Altimeter Group. This one hour webcast was jam packed with information and to help make it easier to digest it was broken down into three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Below are a recap and the social media lessons learned from Jeremiah Owyang Read More

An across I read on Fobes.com this week points out that many of us (myself included) tend to use the terms Social Media and Social Networking as though they are the same thing. They aren't, as the article points out Read More

The ecommerce industry is aflutter with social media buzz. This is understandable – social media usage has grown faster than the adoption of television. With this in mind, many small online businesses are flocking to social media – in fact, one report states that utilization of social media by small businesses has doubled since 2009. Here’s a few reasons why Read More

Social media marketing is certainly in a refining stage in 2010. The popularity of social media sites such as Twitter and Facebook has taken off within the last 12 months, especially with small business owners Read More

Should you use bots to save time in your social media marketing efforts? Some say yes. Some say no. Read the article and see what you think Read More

Social media is becoming widely adopted by businesses of all sizes, yet one of the biggest struggles has been calculating the ROI of these campaigns. In response to this struggle, Syncapse, a global leader in digital consulting and measurement with a focus on social media, has released a report that dives deep into the data. Read More

Write Every Day Developing a habit means doing something regularly. Therefore you should do your best to find time to write every day. It doesn’t have to be a long period of time, even fifteen minutes will do if that’s all you can spare. The key is to practice every day Read More