Many corporations and organizations still don’t really get social media, perhaps because they are operating in a former mode that denies social media realities. Many organizations, on the other hand, are using new media to connect in a with the public in a positive manner. Mostly, however, this doesn’t go beyond having a profile on Twitter and a Facebook fan page, perhaps a blog in rare cases–perhaps tweeting now and then about your organizational events, or when your CEO or founder is in the news. This is, in the end, not where the promise of social media engagement lies, but its inevitable white noise Read More
It has happened to all of us- we sign into Twitter and notice we have lost some followers. You may wonder to yourself why or you may not be bothered by it at all.

For those of you who are bothered by losing followers, I compiled a list of a few Twitter don’ts to help you keep your followers and hopefully attract more. First thing on this list: Don’t constantly push your product/service/brand Read More
Many of you use or have heard about mobile check-in applications such as Foursuqare or Gowalla. Besides the fun activities, how would you make this service work to your advantage Read More
Play School is a half hour children’s program aimed at encouraging a child to wonder, to think, to feel and to imagine. That’s not much different from the goal of most blogs. It occurred to me bloggers could learn a lot from the Play School presenters. Here are some of their tricks that easily translate into great blogging techniques. Read More
Mashable covers 5 small business social media success stories. Businesses using Facebook, Twitter, Tumblr, Yelp, etc. are all highlighted and the tools each uses to manage it all. Read More
Great news, your boss has selected you to create and manage the company’s new social media initiatives. Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” and then quickly thereafter “how do I get started?” First off, it is important to note that social media is not synonymous with Twitter or Facebook. According to Duct Tape Marketing, social media is the use of technology combined with social interaction to create or co-create value. Second, similar to any other marketing campaign, you must start by defining your target audience and then setting specific objectives that can be measured. Read More
Friday I wrote a post about how frustrating it can be to find time for blogging (or social media in general) when other time pressures seem overwhelming. I'm thrilled at the great responses I got, and I'd like to share a few of my favorite tips that I received from readers Read More
Ladies, get ready to get social? Learn social media with peer pupport. Women invented social media. After all, who recommends more products and services than women? No one. Shouldn't our businesses benefit from our invention? You bet, and that’s what
http://ventureneer.com/webclass/web-real-women-do-social-media is all about. Clear explanations with practical advice, marketing tools, and time-management perspectives with plenty of Q & A time. Information is explained well, and more importantly, in plain English. Starting June 15. Read More
Social media, historically, is where the internet was in the mid nineties. It's important to understand the marketing opportunities it represents Read More
On May 25th, I participated in the Social Media Plus Summit at the Pennsylvania Convention Center in Philadelphia. The event included a series of lectures geared towards different business audiences (i.e. Sales, Marketing, Executive, Human Resources, etc) and exhibitors showcasing their products/services. A scan of the crowd showed a diverse audience made up of several hundred individuals hoping to learn more about social media. Below is a summary of the sessions that I attended and the lessons learned Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!