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Using foursquare for cause marketing is a great way for small businesses to collect donations for charity. Use foursquare for your next cause marketing program. Read More

Imagine doing something small and having it explode into something humongous in a few weeks later; is that even possible? Technically it is and this theory is called the butterfly effect. The metaphor refers to making a small difference in the initial state of a physical system which results in a significance difference at a later stage.
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Paul Dunay is author of the marketing blog Buzz Marketing for Technology and Facebook Marketing for Dummies. He is sharing with us his tips for marketing your business on Facebook. Read More

In continuation with the series of tips and tricks on how to utilize social media platforms effectively, I would like to move on from StumbeUpon to Facebook. Do take note that the following tips are only a quick primer for folks who loves their information in bite sizes rather than a very lengthy one. This article will be heavily focused on Facebook Fan Pages for businesses or maybe even individu Read More

Last Wednesday, March 31st, we offered our third webinar. Some great companies were in attendance with good questions. Check out: The full webinar recording, the slides, the conversation thread on Twitter and Q&A. Read More

It is no big secret that the publishing industry is facing a difficult time with the advent of new media. Social media platforms such as Twitter and Facebook have allowed the dissemination of news way before it is officially reported in the papers. It is an uphill battle for journalists to report key events in history with such immediacy due to these platforms and this has cause many dailies over Read More

Are you guilty of joining fan pages like “I love Penguins” or “Yeh I got your SMS I just didn’t feel like replying”? I’m sure most are, well I am. Originally, Facebook pages are meant for businesses or public profiles to have a space of their own so that fans or customers can connect with them. On the other hand, groups can be based around shared interests, activities or anything you like.
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You recently read somewhere (maybe the Albany Insurance Professional) that blogging can be an amazingly rewarding experience for an Insurance Agency. And now you want to start an Agency Blog. But where do you start? Read More

What do you do with a blog post after you read it? Do you just forget about it after tweeting it? How would it change your business if you acted on the advice? Read More