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Twitter is a communications system that functions as a cross between a huge, open IM chat room, and blogging by snippet, or micro-blogging. On it, you can narrow down the flood of information by choosing to participate or monitor conversations through the people whose conversations streams you pay attention to, or follow. You can also choose to follow them by categories, or search.

The specifi Read More

Facebook and similar networks where “socializing” is truly the main objective can be ineffective marketing platforms for many businesses. I’m not saying that you shouldn’t have a fan page for your business but, what I am saying is that you have to prioritize the amount of effort you provision for each online marketing vehicle based on simple ROTI. (Return On Time Invested) Read More

Taking a page from her recently published book, Plugged, Krissi Barr looked to leverage both social media and traditional advertising to spread the word about her book’s message. Read More

Everyone hates spam. Through emails or messages, these daily occurrences have been so habitual, to the point that it doesn’t feel right when you don’t receive any. The word spam may also stand for a type of canned meat but that’s not what we’re focusing on, instead we’re looking at unwanted messages, unwanted tweets to be precise. Twitter had an amazing growth spurt to about 600 tweets per second Read More

Using Twitter for business is a great way to reach people, build relationships, provide customer service, and drive sales. Learn how you can leverage Twitter. Read More

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience. Read More

A post I wrote Friday about struggling with increasing my network got an incredible response! I received a ton of great comments on this blog and in the LinkedIn discussions where I posted a link . One comment in particular was so compelling that I asked the author if I could re-post it here for everyone to read... Read More

Facebook just keeps getting better as days past by; depends on how you see it though. After a few days of rolling out their new search suggestion feature, indicating that they are serious about search, Facebook has now announced that they are going to release a new feature soon in April; location-based service according to the New York Times.
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The new look business pages have made building a page on Facebook a must, however many of you just build with what is there in front of you without realising you can do and have so much more.

Don’t leave your FB Page looking boring and hope that that will do, here’s a hint go and take a look at your page right now, pretend to be a potential customer or client. What do you see? Does anything on Read More