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LOS ANGELES: PR leads digital communications at 51% of organizations, while marketing leads 40.5% of the time, according to the 2009 Digital Readiness Report from iPressroom, Korn/Ferry International, and PRSA. The study found that PR generally leads several aspects of digital communications, including blogging, where PR leads at 49% of organizati Read More
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Two new books are headed to store shelves soon that discuss the role of social media in business. Twitterville: How Businesses Can Thrive in the New Global Neighborhoods (Portfolio/Penguin Group USA) and Socialnomics (Wiley) outlines how Apple, Comcast, JetBlue and others are using social-media tools like Twitter, Facebook and YouTube to enhance c Read More
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The Marines recently banned soldiers from using and posting information to social media sites such as MySpace, Facebook and Twitter. This is for 2 reasons. 1. They fear the insecurity of these sites may facilitate malware on government computers 2. Leaking military data. In many situations, for years and years, due to secrecy and strategy issues, m Read More
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Sometimes I wonder if it's just me, but I think it's fair to say that a widely-experienced byproduct of social media engagement is social media disengagement. I've encountered it in BBS's, forums, message boards, with IM clients, on MySpace, Facebook, and now, most recently, on Twitter. I was exasperated with FriendFeed before I even gave it a pro Read More
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A new report by Inside Facebook discusses some best practices for retailers hoping to set up shop on the popular social networking site. Some of the recommendations include letting users shop from within Facebook, including even the ability to share product information with friends. Another suggestion is to have contests, giveaways and sweepstake Read More
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It's been an unusual week in social media, most notable because many of us had to learn to live without it. A DDoS attack targeting Twitter (Twitter), Facebook (Facebook), LiveJournal and many other sites knocked the leading micro-messaging service offline and caused numerous problems with the leading social network, too. Read More
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A Web seminar in Royal Oak will help to teach businesses about the use of social media. “You CAN Measure Social Media: True Tales from the Social Media Measurement Trenches” is being hosted by the Detroit chapter of the International Association of Business Communications. Read More
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Twitter ruffled a few more journalistic feathers this week when American Idol judge Paula Abdul became the latest household name to usurp the breaking news power of traditional media by making a big announcement on the social networking site. Read More
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Social Media Marketing Colombia Interview I'm doing a keynote seminar on Implementing and Integrating Social Media in Bogota Colombia for a marketing congress on September 27th. As a professional speaker this is one of my favorite parts of the job, getting to share my ideas and passions with people from all over the world. The seminar company Read More
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The culture war over social media is raging out of control. In the latest conflagration, Vincent Nichols, the new Archbishop of Westminster, launched a vitriolic attack on the unnaturalness of social media. Read More
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