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Many web workers have their own blogs, which are usually shared with colleagues and clients. But a good professional blog is not just a matter of just setting up your blogging platform, typing whatever comes to mind, and clicking “Publish.” Most professional blogs would benefit from a well-planned content strategy. So, how do you develop one? Read More

A social network can say a lot about a person, revealing habits, goals, and qualities according to a study done by Anderson Analytics. Each social network's users have distinct purchasing and online habits which make for very interesting marketing insights. Social networks are now more than ever becoming a place for niche marketing. Anderson Ana Read More

Are you keeping up on Twitter? Here are the latest good tweets I've sent. These are 9 of the best social media and online marketing related links I've found this week, packaged up for easy clicking just for you! Read More

Why does your small business need a blog and what is a blog anyway? How will blogging increase my business? How do search engines react to blogs? All of these questions and more are answered in this informative article. Read More

While this embarrassing Twitter fiasco is a few months old, it is a great example of how NOT to use social media. Read More

Twitter is being hailed as one of the best marketing opportunities to to arise over the last five years. As a marketing tool for small businesses it can really level the playing field. Unfortunately, like everything else on the internet, Twitter has become the victim of hacker attacks and the implications for reputation management are huge. Read More

There has been quite a gap between episodes 85 and 86. The reasons for that are plentiful, but one of the biggest is that I've been doing a lot of speaking engagements that have taken away the time I would normally have spent on this podcast. For this episode, I wanted to make available the audio from one of those presentations. Over the past s Read More

The study tracked eye movements of participants faced with such social networking portals. The idea is to gauge whether such sites can be as useful in the future as Google has been in pairing customers with goods being sought. Read More