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Congratulations @BritneySpears and @TheEllenShow for hitting the 3 million mark! The next one to hit the big 3 would probably be our favorite news network, @CNNbrk. Read More

M.O.G (Men of God) will launch their new album “Someday” and a new clothing line this Saturday at the Mavuno Dome in Nairobi. While they had at their disposal an array of media through which to advertise the event, they settled for the medium of the hour— Facebook. They publicized their event by having Kanji Mbugua, one of Kenya's leading go Read More

Almost all U.S. youths ages 18-24 participate in social media at least once a month, according to a report released this week. The data, from Forrester Research, shows that only 3% of online young people are classified as inactive on social media. The study broke down online social activity among all age groups across the United States and Europe Read More

Finally some good news from the world wide web: social media is greying. US analytics group Forrester Research issued a report on Tuesday which revealed that engagement in social networks by people aged between 35 and 54 shot up 60% last year. While web research firm comScore reports that only 11% of Twitter users are between 12 and 17 - the tradit Read More

Viral marketing is a marketing technique that uses social networking to lead to increased brand awareness as well as achieve marketing objectives such as sales through self-replicating viral processes. Read More

No one can challenge the fact that TV is a revolutionary technology with wide influence and reach, but are advertisers still paying it much heed? TV advertising is very costly while social media advertising could potentially be free or at the very least, affordable. Moreover, social media could be much more effective than TV with people spending Read More

A shift has taken place in corporate marketing strategy. If your brand, company or organization is like many others, you've moved away from traditional marketing strategies and are now focusing on strengthening your online efforts. Social media and e-mail campaigns, in particular, have both seen tremendous growth in recent years. Although we tend Read More

I think too many people are focused on the "push" aspects of social media right now. Creating blogs. Producing videos. Sending out tweets. Updating Facebook pages. Launching radio podcasts. Add it all up and this turns out to be a lot of work that needs to get done and every entrepreneur I talk to tells me they don't have enough time to be do Read More

19 Social Media Tips Under 140 Characters Here are a selection of Tweets (Twitter Updates) I recently shared on Twitter (via @shanegibson). I've put them all in one place as a brief social media tip digest. Social Media Tips: 1. Unique, brief sound bytes produced consistently can yield great results. 2. Once in a while ask your FB an Read More