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Few customers know what that means. But as a promotional effort, the strategy has worked -- primarily because the strategy itself is interesting, which makes for a good local news story, which generates publicity and traffic. Read More

Social Media as a Marketing tool is still quite new with people still trying to work out optimum expenditure on the medium and discussing the probability of fixing analytics on the medium. How much impact does a Tweet make? What's the return on investment? We recently did an article on social media and brand reputation. Earlier, emarketer has publ Read More

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format: * Twitter is Bigger Than MySpace in Britain * Trying To Get Around Paying Taxes, Don't Boast on Social Media Sites * More Figures on Facebook's Worldwide Popularity * Boomers Feel Left Behind By Social Networks * Soci Read More

A new online community may help forge business relationships using a Wiki format. Greg Cruey of BootStrapMe.com, who has been contributing to the site, posted recently on its status. "I've been contributing over the last few months to the content of a vibrant and growing site that points toward the future of the Internet and has profound potenti Read More

Yahoo has unofficially rolled out its meme micro-blogging service in English after its soft launch in Spanish and Portuguese. Meme is currently available through invites only. It obviously has the ambition to grab a share in the micro-blogging market; with Twitter currently at the top of the league. Read More

Really excellent list of twitter updates worth noting for. Read More

No matter what's the reason, we (I'm talking about normal people here) all want to be comfortable, adequate and likable. To help you go no further from achievable that, here are 10 common Twitter errors to avoid. Read More

Stop focusing on your numbers in Twitter. Provide valuable content and the rest will follow. Read More

A powerful way to market for those who struggle to network in person. Read More