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With the increase in the number of people using social media to help increase their online presence some have said there will be less of a need for search engine optimization (SEO), but at the SES San Jose conference this week the assessment was that SEO is not dead. Read More

The use of social media tools in the workplace can help businesses to collaborate more effectively with clients and their own staff members, a public relations expert has claimed. Read More

I was recently asked by Duncan Alney from Firebelly Digital on a recent Hoosier PRSA blog post to detail how I balance client interaction with social interaction in the social media realm. Here is the question: “BTW Kyle - perhaps you should share with those that don't know - how you balance client and your own social media interactions. I kn Read More

Everyone loves social media. That is not the issue. There is really one huge issue that keeps individuals from using social media and that is time. Time can be an ugly thing if you are not productive with the tools and time given to you. How are you productive and manage your time effectively? I use the four-touch point model. Read More

LOS ANGELES: PR leads digital communications at 51% of organizations, while marketing leads 40.5% of the time, according to the 2009 Digital Readiness Report from iPressroom, Korn/Ferry International, and PRSA. The study found that PR generally leads several aspects of digital communications, including blogging, where PR leads at 49% of organizati Read More

Two new books are headed to store shelves soon that discuss the role of social media in business. Twitterville: How Businesses Can Thrive in the New Global Neighborhoods (Portfolio/Penguin Group USA) and Socialnomics (Wiley) outlines how Apple, Comcast, JetBlue and others are using social-media tools like Twitter, Facebook and YouTube to enhance c Read More

The Marines recently banned soldiers from using and posting information to social media sites such as MySpace, Facebook and Twitter. This is for 2 reasons. 1. They fear the insecurity of these sites may facilitate malware on government computers 2. Leaking military data. In many situations, for years and years, due to secrecy and strategy issues, m Read More

Sometimes I wonder if it's just me, but I think it's fair to say that a widely-experienced byproduct of social media engagement is social media disengagement. I've encountered it in BBS's, forums, message boards, with IM clients, on MySpace, Facebook, and now, most recently, on Twitter. I was exasperated with FriendFeed before I even gave it a pro Read More

A new report by Inside Facebook discusses some best practices for retailers hoping to set up shop on the popular social networking site. Some of the recommendations include letting users shop from within Facebook, including even the ability to share product information with friends. Another suggestion is to have contests, giveaways and sweepstake Read More