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Starbucks is not only number one in coffee but has also come in first as the most engaging brand on the web. Whether through Facebook or Twitter, social media savvy folks like you would probably have stumbled across Starbucks' profile. So how did our coffee giant brew its way up to glory? Whatever Starbucks has done to its successful offline bra Read More

Many businesses are looking at social media through rose tinted glasses but who can blame them? No one can deny the power of social media and the shifting trend in marketing.Above that, no one wants to be left out. Unfortunately, equivalent to the misfit in high school trying to blend into the cool gang, many businesses are looking inadequate. T Read More

Do you know any other people on Twitter with strong Cross-Cultural & International profiles? This is my list and I update it regularly. Please share any other people you think should be on this list. Read More

If you search the exact words, “Top 10 Twitter applications” on Google, you'll find that there are many websites and blogs giving you their opinions on what they think should be the top 10 Twitter applications. What I did was to let my 30,000 odd followers choose the rightful top 10 Twitter applications. A simple question was posted on my Twitter Read More

Twitter tips to promote your business. Twitter marketing guide from Position2 provides Twitter tips for press release optimization, getting backlinks, brand monitoring. Read tips to include Twitter promotion as a part of your online marketing strategy Read More

Brand loyalty is one of the functions of brand-building and marketing. Developing brand loyalty is not easy because it involves having a great product that people will stand the test of time as well as effective brand management. Effective brand management involves ensuring that the brand does not become passé and that it remains the answer to p Read More

I was reading a post by Ryan Tate over at Valleywag this morning which lead in to posts by Edward Boches and Bob Knorpp where the common thread between them all being that we are all becoming a bunch of agreeable wishy washy Charlie Brown types. Now to clarify the parameters here; we are not talking about the perpetual idiots who do nothing more t Read More

Take one major global recession. Add slashed and gutted media and marketing budgets. Pour in a generous dose of traditional marketers groping for clients in a digital world. Finally, add social media marketing, for which both the cost and barrier-to-entry is near zero. Blend gently and presto -- social media carpetbaggers, in all flavors and colors Read More

But with rewards come risks. Reaching out to millions of consumers who thrive online around the clock requires an investment, a different type of thinking and some courage, says Petouhoff. She spent six months on a just-released report on monetization of social-media tools at 20 companies, including Lenovo and Intuit. Many companies — reflecting Read More