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Make a case for social media.
Most big financial institutions don’t fully understand what social media is and what it can do for their advisors. They need to understand that social media will help their advisors to connect more deeply with their client base. If done right, social can help l Read More

Well who in the world does not use Facebook. It’s the most addictive and the most popular Social Networking site at the present moment on this planet. Do you love uploading photos and videos of your friends and families onto Facebook? Well it must be tedious task for you to select each photo or a v Read More

By giving more detailed data, Facebook hopes businesses will move away from establishing Likes as a goal and is encouraging more focus on engagement. The update doesn’t affect the pricing model; Facebook ads will still be sold on a cost-per-click or cost-per-impression basis. Read More

Last week, Tipp-Ex (a BIC product) launched once again their interactive campaign with the funny bear. Last year we followed the results for the first week of the campaign and also commented on some opportunities missed by the brand. Let's have a look at brand mentions generated for this second sea Read More

B2Bs are starting to come around, but there are still many B2Bs out there that are social media hold outs. Even if they have created Pages in social media (after being hounded to do so by their marketing advisors), those Pages tend to sit inactive because B2Bs are still confused by the medium. They Read More

Every now and then I come across a blog post or article recommending that website owner ditch their company website in favor of their Facebook profile page. The argument is that Facebook is really the driving force behind your consumers’ online actions, so why waste your time on a website when your Read More

Do you have a strategy for commenting on blogs? If you’re a food blogger should you be commenting on archery blogs? What’s the best use of your time? Read More

Collect Social Media Connections in your store with an iPad. Get Facebook Likes, add Twitter Followers, and collect customer email addresses in your store with iPad. Read More

Often we have users who have set up their business on Facebook as a personal profile. Changing or merging to a business page can be tricky here is a simplified step by step process: Read More