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Many writers have outlined the critical success factors for product companies, like sell every unit at a profit, patent the design, and continuous product improvement. But recently I was asked about success factors for services startups, and I quickly realized that there is very little published to Read More

When attempting to brand (or rebrand) yourself, you must take advantage of all the resources at your disposal. This means advertising on various mediums, creating a website that’s aesthetically pleasing and navigable, and using social media to your advantage. Social media marketing represents a new Read More

3 important lessons about building a company learned so far from over the past year building my company Entrepreneurs Unpluggd. Read More

Retirement planning for small business owners and nonprofit executives is complex. Find out how to avoid common mistakes and ensure your future. Read More

Analytics has the potential to change the level of the playing field in almost every business these days. The real issue, however, may not be mastering the actual technology, but rather finding the will to implement it. Read More

In today's economy, it can be wonderful news to find out that you've just landed a job. For some of use, working at home would be ideal, but these jobs seem few and hard to find. But wait, there's good news! It's becoming easier to create your own work at home job... Read More

Don’t get tied up with red tape! Address these legal steps now in order to get your new business off the ground without any legal issues. Read More

Every entrepreneur has an idea for transforming a market with innovative new technology, or transforming society with a new process. But unfortunately, most of these ideas fail at the execution level, or are not truly innovative. Entrepreneurs who have been really transformative, like Steve Jobs an Read More

For women in business, there still seems to be a fine line between asserting oneself and coming across unfavorably, and perhaps being referred to as something that rhymes with “witch.” Women work hard to compete in their given arenas with excellence, and are at times disparaged for playing tough.
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