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With a title like Delivering Happiness, you might think that this book contains enough fluff to supply a goose down pillow factory. Thankfully, Zappos CEO Tony Hsieh fills the book with interesting stories and important lessons. Read More

I'm often asked the following questions by clients and readers:

"How can I set myself apart from my competitiors?"

"How can I define myself in the market?"

"How can I reach out and bring in customers?"

My simple answer to all of these, and similar questions, is Relationship Building.

We aren't talking 'customer service' here, customer service is how average businesses deal with customers....we are talking about creating an environment where your customer sees you as their friend. Where you build a level of trust, credibility and respect, and your business becomes part of their worldview.

This is Relationship Building, and this is how exceptional businesses communicate with customers Read More

AC/DC’s decades of continuous success, millions of record sales and incredibly loyal fan base that spans generations could probably be the basis of a business school case study – just maybe not at an Ivy League school! This is a post for small businesses on what lessons they can take from AC/DC’s years of success Read More

This blog post takes a look at a local, politically charged issue through the lens of the Theory of Constraints (TOC). It's an example of how TOC should be used to make rational decisions about adding resources. Read More

Surfs up kids! It's summer are your ready? Better yet, is your business ready?

Summer is simply a different time of year, kids are out of school, people are on vacation, the atmosphere is more laid back in some ways and more frantic in others. Summer is the best time of year for some businesses and the worst time of year for others. Regardless of where your business fits in that spectrum you need a plan of attack to make sure you either maximize opportunity or minimize damage Read More

Advice for Small Business owners on how to negotiate contracts during these tough, barter and try to get the best deal. Tips on driving traffic to your small business website Read More

One of the main assets of a small company is an ability to change and adapt quickly. Even for small companies though, change can be hard if you're always worried about what the "right change" is. Evolution suggests a way to overcome this problem by focusing on how you evaluate a change instead of what specific change you make Read More

I have been a solopreneur for 17 years, offering marketing, communications and coaching services. My focus is working with aspiring and new solopreneurs—I love their enthusiasm and their passion for learning. My advice is unique to each client, of course, but below are the 10 tips that I’ve probably given out the most in the past year Read More

Outsourcing has risen up in recent times due to increasing cost of production, labor cost, taxes and other many direct or indirect expenses. More on outsourcing Read More