When launching any marketing initiative – web design, mobile landing page, print campaign, social media marketing – it is always important to know your customer. This applies to any type of organization or business. For example:

An international association – marketing for support, membership an Read More
With the advent of the Internet, a lot of people nowadays are working from home. There are advantages and disadvantages, of course Read More
It’s no secret that when you stay in a five-star resort or even just a budget motel, someone had to have spent a lot of time and money on how it looks. It’s not an accident that the circa 1980 flowery comforter matches the abstract painting hanging above your bed. Or that the towels you dry your ha Read More
According to a new announcement made by Google’s SEO guru, Matt Cutts, there will be a regulation on sites that are considered ‘over-optimized.’ This latest algorithm update is designed to penalize sites that are potentially using black hat SEO tactics to stay ahead of their competition. Read More
Using analytics (Google or otherwise) to open up the sales funnel, increase conversions and make more money from your blog or website content is crucial to sust Read More
A few weeks ago the Wall Street Journal announced changes coming to Google's search results. They described them as amongst the biggest in the company's history and could affect millions of websites that rely on Google rankings for traffic. What will these changes be and are they as important as bi Read More
In honor of the announcement of the production of Anchorman 2, I give you these 9 bits of wisdom from the Channel 4 news team. Read More
One of the most frequent questions that I receive from new business owners and direct sales consultants is, how do I get clients? While there are a variety of ways to go about it (cold calling, content marketing, direct mail, attending networking events, advertising...) I have found that one techni Read More
Whether you started your business 5 years ago or 2 weeks ago, you probably thought that having a website was one of the most important marketing tools you would need. You wouldn’t be wrong, but now you have to extend your Internet presence beyond just having a website. As technology changes, your m Read More
BlueCat Networks founder Michael Hyatt went to university with the intention of becoming a doctor, and graduated in a recession with “no money and little hope of finding a job.” He started enterprise risk management company Dyadem with his brother Richard Hyatt, which ended up selling to IHS many y Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!