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Everyone seems to be talking about niche marketing these days. If you identify your core customers, then “dig down” to define significant sub-groups and advertise directly to them on the right media, you can sell more. Yet another strategy can work well to sell niche products too. Read More

So, as a solopreneur, a woman, in a relatively small community of 175,000 with 25 years experience outside the city, I come up with a new concept for the city in the way of a Home Show kind of concept. I have complete faith in my ability to put together an amazing package that is based on faith in Read More

It’s been a fantastic and eye-opening time at SXSW this year. Have met so many interesting people and witnessed a number of groundbreaking presentations. One of those presentations that was particularly relevant to small businesses was given by Seth Priebatsch, the Chief Ninja of SCVNGR and Leve Read More

In designing and pushing out an online marketing campaign, what happens if your campaign goes viral? It could be your biggest hope or your biggest challenge. Read More

Small business owners are more optimistic about hiring than they have been in a long time, according to the latest small business hiring survey by Wells Fargo and Gallup. The quarterly survey examines small business owners’ hiring outlook, their views on the conditions in their companies and their Read More

WINNIPEG ― The Winnipeg Jets and MTS announced on Wednesday, the launch of their new application. The Winnipeg Jets™ mobile app gives users of Apple, BlackBerry, and Android devices access to a variety of... Read More

The PR Verdict: “F” for a crisis management strategy that is failing. Is it possible that News International’s ordeal might have been shorter-lived if PR concerns had driven and shaped the crisis strategy, with legal concerns in second place? Read More

If you're relying on yesterday's best SEO techniques, it's time to revisit your SEO strategy. That's because yesterday's big SEO idea is nothing special today. Read More

I you are a true New Yorker, (the Brooklyn variety) bagels are an important part of your culture. Your borough has the best-tasting bagels. Period. There isn’t a place in the world that can come close to what you’ve been producing for decades. Right?
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