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All the experts these days are talking about the increasing need for customer focus and maximizing sales. Typically entrepreneurs and even professional sales people think this means more emphasis on the customer selling process, when in fact it really means spending more time understanding the cust Read More

There are as many reasons to advertise on the web as there are ways to promote your business there. It’s like a shopping mall that can fit billions of people inside. Read More

The need to improve your SEO is an important topic for small business owners. Fortunately, it doesn't need to be overly technical. Read More

While SEO is a major component of any online marketing campaign, SEO does not (and should not) exist in a silo and be separate from your other online marketing efforts. Everything you do to market your business, both online and off, can be leveraged for SEO in one form of another. By keeping your S Read More

As a white hat SEO practitioner, I take everything the search engines say about SEO very seriously. If Google or Bing declares a particular link building or onsite optimization tactic black hat, then my company tries to avoid it at all costs when executing our clients’ SEO campaigns; I never want t Read More

Search engine optimization is no easy task. It’s not like other promotional or marketing strategies in which the results can be seen quickly. Instead, SEO is a marketing strategy that is only successful if worked at for the long haul. Read More

If you’re a consultant, freelancer or any business that charges by the hour, you are going to have to determine and continuously review your pricing structure. For example, do you charge by the hour? What’s a reasonable rate to ask? Are you better off charging clients on a project basis? Here are s Read More

Tips on Starting Social Media Marketing: Starr Hall, the author of The Social Wave, goes over numerous PR and marketing tips in this segment from a recent interview. In this segment, Starr talks about Tips on Starting Social Media Marketing. Read More

Pinterest has no doubt proven its power in the online field for social media. View an infographic on the power of Pinterest. Read More