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Make sure you can answer the following questions clearly:
- What do you do?
- What do you stand for?
- What problem are you solving?

I was at a seminar a few months ago and the presenter asked 6 business people what their business did. None of them were able to answer Read More

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are... Read More

If you were watching the Oscars a couple of weeks ago, you were privy to the latest fad in show biz, now referred to as Jolie’ing. One right leg made history worldwide in a matter of moments in a memorable pose on the red carpet. Was it a blatant attempt to draw attention, comments, and possible co Read More

Keeping up with the whole social media promotion merry-go-round can take a lot of time. Especially if you want to make real connections. There are some great tools that you can use to make life easier and automate some tasks.

Here's a great automation tool I have just discovered Read More

A well-written audio track can liven up your whole website. Trouble is, not all spoken audio tracks are well written. Suzan St Maur shows you how to do it effectively. Read More

There reaches a stage in a growing company’s life time when as the manager/ owner you can’t do everything yourself anymore and still have time to eat and sleep. A lot of people in marketing are good at selling themselves (as you’d expect I suppose), and making themselves appear better than they act Read More

Public Relation is a skill that not only applies to the media. It applies to social situations, especially at networking events where your image is everything.
When you attended a local Chamber of Commerce networking event l like every other entrepreneur, go mix, mingle, find leads, and then make Read More

Running a business is not easy but it doesn’t have to be difficult. Low investment in business might sound like a distant dream but take it from me it’s not. It is in fact quite achievable and with some thought and a little planning you could set up your business for little or nothing. Read More

This post reviews some of the limiting factors in starting a new business and outlines some mistakes that start-up enthusiasts are making at the moment. Read More