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Embracing KISS (Keep it Simple Stupid) principle can not only make life easier for small business owners; but it will also lead to higher sales and profit. Small business owners should look at everything they do in running your small business and identify opportunities to simplify. Read More

You know you want it. Now that you’re at the position in life to do it, you’re going to need some things to make your grandiose dream happen. 1. New vs. Existing Are you building your theater room from scratch? Or are you retrofitting an existing room? Read More

Video is a powerful medium, and no other platform offers the community and sharing capabilities for video like YouTube. Local businesses can utilize YouTube to push videos that are informative, engaging, and ultimately convert users. Read More

A couple of weeks ago, I published a post we had the pleasure of Matt Cutts answering a few questions regarding all things SEO. No, he didn’t write a guest post for Traffic Generation Cafe. And I am not sure it’s such a bad thing either… Read More

Well, keeping up with Google is a real chore at times and a new, just launched program entitled “Google +1″ has entered the online social mileu in the last few days. And what do I think? Ummm…well, here’s the skinny on this attempt by Google to try to IMHO, institute a new “social” indicator into t Read More

No, I'm not referring to the famous Chuck Norris film, I thinking about a challenge faced by many new managers. Here's what happens, you've been promoted into your first manager's role. You feel like you've been granted access to a special community. Somehow the status of "manager" bestows speci Read More

Sadly, most of these news aren't positive news, but c'mon, how could they be when we're talking conditions that make it hard for businesses to function? Read More

A simple, 3-step social media marketing plan that any PR pro or small biz buff can conduct in-house and how to measure its value so you know you're getting results. Read More

The second facet of social media marketing is community building. Community building online through social media is important because advocates can function as natural marketers for your brand. Read More