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I decided to take today and work what I like to call a relaxed schedule, thanks to my relaxed schedule today I will be ripping through my 2010 blog recap posts in order to make way for some new ish in 2011. I can’t get going on anymore 2010 recap posts until I take a moment to post the top 15 refe Read More
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From a sales point of view, it's easy to understand that Value Is A Mystery, after all the only side of value that we know is what we can do, our products, services, capabilities, reputation, and so forth. But until we know how our customer define value, it's a mystery to us. Sure we can approximat Read More
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Starting your business is the beginning of an ongoing adventure. Perhaps the one truly great truth about small business ownership or entrepreneurship is that the effort never ends. For this reason, the roundup below is appropriate both for newer entrepreneurs and for small business owners who have Read More
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Social Media is not a trend, or a limited phenomenon. This new avenue is changing the face of business marketing, and businesses who do not move quickly will be left behind by their competitors. A lot of people give the impression that social media is easy and free, but that is a misconception. Lik Read More
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This is #3 in a series of articles on getting started marketing your business on facebook – a series we’re calling “‘Tis the season to be Social.
As the owner of your very own corner of Facebook Pages, you want to make it stand out from the rest. How can you build your Fanbase through Facebook whe Read More
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In my experience, whenever people talk about reaching audiences with social media, inevitably the conversation revolves around B2C marketing. B2B organizations have been slower to embrace the growing power of social media. Read More
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Measuring the effectiveness of social media campaigns has been quite a hot topic over the last few years. One of the biggest objections business leaders make about the medium is the difficulty to measure success. Is that really the case?

Using analytics and other measurements, we can get a solid Read More
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Innovation and change on the Internet happens at a blistering speed. Remember GeoCities, Webvan or Kozmo.com? When online grocer Webvan went bankrupt in 2001, today’s biggest social media companies, Twitter and Facebook, didn’t exist.The Internet continued its evolution in 2010. In this week’s colu Read More
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Motivation by fear or desire
All managers need training on how to motivate themselves and others. You are motivated by two emotional impulses: Desire and fear. This article examines how you might use fear and desire fact to your advantage.
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How exactly will Twitter and Facebook will influence SEO, the effect have already started to show or it will happen from the next year? Read More
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Share your small business tips with the community!
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