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Recently several solopreneurs have asked me to write about a marketing creature that still roams the Earth: print newsletters. The interest in newsletters surprised me, but perhaps it shouldn’t, because print newsletters can be a valuable marketing tool for solo business owners. Read More

The 2011 Internet Business Ideas Book is the result of a global collaboration between 12 business bloggers from 7 different countries around the world. There are more than 35 ideas covered, all with real-world marketing concepts, sample domain names and more. Read More

The success of a company is largely determined by the reputation it enjoys. Hence there is a need for businesses to protect its brand and ensure that none of its actions spoil and harm its reputation. Read More

A prediction of what the author sees as a possible coming change in the way search engines rank pages in the results pages, as we get closer to the Semantic Web. Read More

Today we’re going to look at how a housewife who was told by her husband that her business concept was a “stupid idea” created an international brand with almost 500 retail locations. “The greatest failure is not to try. Had I listened to all the people during the course of my life who said, “You c Read More

Your beliefs, your ideas, and your experiences are all very important. But they also make up your biases, and isn’t your biases that really matter. Read More

This is the time of year that many of us are thinking about what we didn’t do in 2010 and what we should do for 2011. Even professional online marketers have a long ‘to do’ list of things to improve their online marketing performance – made up of tasks to specifically improve ROI or something to s Read More

Want to read some of the best small business articles from the past week? Check out my small business article round up for the week ending December 3rd. Read More

Benefit by defining what ideal engagement looks like and assigning the best person to lead this effort. Read More