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The victory of every business depends on the genuine relationship between business and customer. Relationship marketing is an imperative and absolutely Read More

It's time to finalize your plan for 2011. But you better have a Plan B and even a Plan C ready if you expect to be ready to take on continued economic uncertainty and unstable demand. Read More

As an angel investor who has considered hundreds of startup opportunities, the concept of a value proposition may be the most misunderstood and taken for granted element that I see in newly formed startups. While entrepreneurs freely throw around the term “value proposition,” they rarely offer a th Read More

As we’re approaching the end of the 2010 there are numerous developments with businesses using social media. I had predicted that brands will need to figure out how social fits into their overall brand strategy by identifying where the leverage is with social media and how to manage it.

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It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009, but here we are ending out 2010. And what a year 2010 has been: The rise of Facebook to become a dominating (and sometimes threatening) force globally, Twitter becoming a mainstream realtime c Read More

Consistently developing and publishing good content is the key to an effective content marketing strategy. The best content marketers focus on production and don’t worry so much about the mechanics and technicalities of every word they put down. Getting your content into the hands of the people tha Read More

Every other blogger writes about standard search engine optimization tips. So there aren't really a whole lot of people that present new information. Read More

As I have been making plans for how I can celebrate the end of 2010 with a bang and something new and exciting, I wanted to poll our experts and find out what amazing things they are planning to accomplish before the close of another year. I posed the question:

With just one month left until ye Read More

A quick post laying out what's to come during the launch week of David Siteman Garland's book, Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business Read More