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Many business owners are obsessed with or freaked out by SEO. The truth is that most people don't really know what it is or understand what its purpose and utility can be. Read More

Most people think innovation is all about ideas, when in fact it is more about delivery, people, and process. Entrepreneurs looking to innovate need to understand the execution challenge if they expect their startup to carve out a profitable niche in the marketplace, and keep innovating to build an Read More

Okay, I’m a firm — and I mean FIRM believer in the value of LinkedIN as a business social networking site. I’ve blogged about using LinkedIn to gain some new traffic from an SEO practitioners point of view here. I’ve been ‘hooked-up’ by LinkedIN marketing folks for local press to interview me on us Read More

You Tube has the capability to allow you to gain exposure to millions of people. Here are 8 steps to publishing a presentation on You Tube. Read More

So.... you want to start a new business. Choosing the business name is important from both a marketing perspective and a legal one. Read More

There are three things that really irritate me about A/B testing. The first is where people fool themselves by drawing conclusions from too little data. The Read More

A true story about business startup, business failure, and career change. Not necessarily a success story, but an inspiration for entrepreneurs of all level. Read More

This is a question most people ask themselves before arriving at any decision. There are a lot of consequences that one needs to be prepared for especially when it comes to business. Read More

This is undoubtedly an inspiring story which teaches us that bootstrapping is not only for those who had been rejected by lending institutions and investors but it is also the best way for you to start a business if you are unaware or unsure of funding options. Read More