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Most of us view weekly staff meetings today with a degree of trepidation and frustration. Without clear expectations, two-way communication, and effective execution, they are too often a waste of time for all participants. Many have suggested that it is time re-engineer this process, or eliminate the meetings entirely Read More

There may be nothing more frustrating when you are trying to build a strong email marketing plan than to see your email promotions fall apart because of poor email deliverability. The formula of marketing is one that you should be able to believe in.

• you know you have a good product or service that customers will benefit from and that will bring you repeat business once customer relationships are found
• you know there is a market niche out there that are highly likely to patronize your busines Read More

Those using Facebook and Twitter to engage followers and fans can have a hard time learning who their fans really are. I've outlined some tips for converting fans and followers to actionable marketing leads. Read More

Entrepreneurs - you can make a great impact by starting up a green business. a mobile phones recycling business would be a good green business idea Read More

Brenden Mulligan recently sold his 4 year old company ArtistData to industry leader Sonicbids. Watch my video interview with him to learn how important the little victories are and having someone to celebrate them with Read More

"Marketing" is much maligned, but, when done correctly, is honorable and even welcome Read More

Five basic personal weaknesses and how to turn them around in order to be an effective sales person Read More

When you drop out of college in your last year like I did, you overcompensate by reading, studying and applying things you learn from books. That’s the irony of being a college dropout. As an entrepreneur.. Read More

Compared to other email campaigns, transactional emails are some of the most effective at driving revenues. For example, Carolyn Nye of S&S Worldwide presented at the Silverpop conference earlier this year and shared some data on their transactional emails. Transactional emails account for only 4.1 percent of overall email volume, but these campaigns generate over 40 percent of all revenues produced by transactional and regular email campaigns combined Read More