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Unless you have all the clients you could possibly want right now you've probably heard you should be online marketing. That's all well and good but how do you know if you're doing the right thing or if what you are doing is actually benefiting your business in some way? As I meet more and more business owners in and around the area I hear a lot of chatter about frustrations and confusion regarding what to measure and keep track of online. The most frequent statement I get is, "I'm doing all of this online marketing but I'm not seeing an increase in sales." Here's a tip - sales is not the end-all, be-all measure of whether or not your online marketing efforts are working Read More
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Up until this past week the only big game contenders in the Location Based Services arena were Foursquare and Gowalla. Then on Wednesday, Facebook introduced Facebook Places, a new feature giving Facebook users the option to let their friends know where they are via “check-ins” on their mobile web enabled devices. Let’s talk about what this means for businesses. Read More
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Lately we’re seeing an upsurge in the amount of social media consultants and service providers. You’ve probably run into a few of them online…heck, you may have even bumped into one while waiting in line at Starbuck’s. They love working remotely, and we all know that the demands of being a social media doyenne can result in serious a caffeine deficiency (a concept I can certainly identify with).

There are many wonderful, qualified service providers out there, and they are worth every penny that they are charging. So the question remains, how do you separate the genuine article from the so-called Read More
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A few days ago, I started a discussion with “What Are The 3 Characteristics That Set Great Sales People Apart?” followed by “How Important Are ‘Techniques’ To Sales?” I hadn’t meant to turn this into a series (or saga), but the discussion has been very interesting. For me, it has been a bit of a journey of discovery. I’ve always had an aversion to what I call “techniques” — those 68 closing techniques, the persuasion technique and so forth. Read More
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This article may interested non English writers who blog in English, it's a discussion about problems they have to face during their blogging and online business journey Read More
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The privacy concerns over at Facebook just keep mounting, and
I've just about had it. Mark Zuckerberg, and his filthy-rich team of Facebook executives, are putting all of us at risk, and they just don't seem to care. They're in some kind of sick race for the crown with Twitter,... Read More
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Diaspora will release its code to the world on September 15, but promises that its creators are just getting started. Read More
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High quality ePub book conversions will require the human touch of a skilled designer. It seems that the ePub file format is gaining as the leading vehicle for electronic distribution of books. After many years of multiple file types or inconvenient PDFs, ePub is quickly establishing itself as the premiere file format for publishing or converting traditional books to an electronic format that can be used on the iPad, Sony Reader, Kindle, and more Read More
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Here are six quick tips to help you start thinking about ways you can incorporate the flexibility of direct digital marketing to better serve your customers through relevant communications, to help grow your business and cement more profitable relationships Read More
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Are you confused by all the Local Internet Marketing options? You are not alone... The typical small business owner does not have the time or expertise to effectively manage all the Local Internet Marketing investment options. Read More
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