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Have you formed a joint venture and experienced less-than-stellar sales compared to your expectations? Usually two or more entrepreneurs or business owners partner up to form a JV with the full intention of making more profit. However, the problem may be in the marketing of your JV product or service. Simply putting a product on the market doesn’t necessarily convince a potential buyer to make a purchase. That’s why you need to use marketing psychology to give your potential customers a reason to choose your product Read More

When I say that funding is a binary event, I mean that there are only two possible outcomes: either you succeed in getting funding, or you don’t. You win or you lose – there is no second place. All or nothing Read More

How I would market Reactor Watch smarter, faster, cheaper to build a strong social presence online and create lasting relationships with their customers Read More

Know your options as a small business and learn how you can get your own ads on Yahoo, MSNBC, USAToday and more, paying 70% less than than most other forms of advertising, get more control and get a better return on your investment Read More

Small business owners often share personality traits, like confidence and determination, and we operate under similar circumstances, like limited time and high stress. These commonalities lead us to also share a set of behavioral defects that hold us back and limit our success.

What's more, over time these behavioral defects become habits that we are often blind to. Listed below are the 7 most common flaws of the small business owner. See if you recognize any of these weaknesses in yourself Read More

Starting a business is no simple feat. From the moment you become a business owner you have to navigate a series of legal and regulatory hurdles.

So what aspects of business law can you take care of yourself, and when should you turn to a lawyer for help? Here’s some guidance on how you can navigate many of the legal needs of your start-up with a variety of self-service tools, and when you really should turn to a lawyer Read More

Marketing should be viewed as a practical activity that explores the nature of customer expectations and requirements, so that organisations can attempt to meet these demands better than anybody else Read More

Do you sell an expensive item? Do you realize that you can probably sell more by breaking your price into several payments? Read more here Read More

Do you want to improve your blog with social networking? Do you want to get more followers and make real friends? If your answer is “Yes” then these are the top 14 twitter lists that will take your business to a higher level and I hope this helps some of you grow your Twitter accounts because they can be a great place to leverage sales, get traffic and make some new friends Read More